Introduction: In the dynamic world of the stock market, companies often undergo significant changes to enhance their share value and attract investors. Two such strategies that companies frequently employ are stock splits and bonus issues. This article delves into the concept of stock splits and bonus candidates in the US, highlighting their benefits, procedures, and real-world examples.
Understanding Stock Splits
A stock split is a corporate action where a company divides its existing shares into multiple shares. This action does not change the company's capital structure or its overall value but increases the number of shares outstanding. The primary goal of a stock split is to make the shares more accessible to a broader range of investors.
Benefits of Stock Splits
- Accessibility: By reducing the share price, a stock split makes it easier for smaller investors to purchase shares.
- Perception: Some investors perceive a lower share price as a sign of affordability and a company's growth potential.
- Marketability: A stock split can boost a company's liquidity and trading volume, attracting more investors.
How Stock Splits Work
When a company decides to split its stock, it announces the ratio of the split. For example, a 2-for-1 stock split means that for every share an investor holds, they will receive two additional shares. The market price of the shares typically adjusts accordingly, ensuring that the overall value of the investment remains the same.
Real-World Example: Apple Inc.
In April 2020, Apple Inc. announced a 4-for-1 stock split. The move was aimed at making the shares more accessible to a broader range of investors and to reflect the company's growth over the years. As a result, the share price dropped from around
Understanding Bonus Issues
A bonus issue, also known as a stock dividend, is a distribution of additional shares to existing shareholders. Unlike a stock split, a bonus issue increases the number of shares outstanding while also increasing the equity capital of the company.
Benefits of Bonus Issues
- Enhanced Liquidity: Bonus issues can increase a company's liquidity by providing shareholders with more shares.
- Shareholder Value: By distributing additional shares, a bonus issue can increase the value of each share for existing shareholders.
- Investor Attraction: A bonus issue can attract new investors by increasing the number of shares available in the market.

How Bonus Issues Work
When a company decides to issue a bonus, it determines the ratio of bonus shares to existing shares. For example, a 10% bonus issue means that for every 10 shares an investor holds, they will receive one additional share. The market price of the shares typically adjusts accordingly.
Real-World Example: Microsoft Corporation
In June 2020, Microsoft Corporation announced a 3-for-2 bonus issue. The move was aimed at rewarding shareholders for the company's strong performance and to reflect the company's growth over the years. As a result, the share price adjusted downwards, and the number of outstanding shares increased.
Conclusion:
Stock splits and bonus issues are two important strategies that companies use to enhance their share value and attract investors. By understanding the benefits and procedures of these actions, investors can make informed decisions regarding their investments.
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